From data to decisions.
About Covytra
I'm Frank Gosch, founder of Covytra and a senior leader in data, analytics, and applied AI. With 20+ years across Microsoft, Daily Mail & General Trust, Hearst, and GB News, I help organisations turn complex signals into clear decisions—building trusted KPI frameworks, scalable data platforms, and pragmatic AI that delivers measurable outcomes.
Build confidence in data and AI
AI is becoming part of everyday work - sometimes through official tools, sometimes through personal workflows. Many organisations have limited visibility into where AI is used, what data feeds it, and how outputs are incorporated into real work.
Applied deliberately, AI can accelerate execution, improve consistency, and free up time for higher-value tasks. A pragmatic path is to start with a few well-chosen processes, set clear measurement criteria, and expand only when results are consistent and demonstrably useful.
Analytics and AI both rely on data quality and context. AI can generate confident-looking output even when the underlying input is incomplete or incorrect, so safeguards matter: clear ownership, security controls, and lightweight checks. As a partner, Covytra helps organisations build the foundation, identify opportunities with measurable impact, and embed AI in ways that remain understandable and controllable.
Learn about
Data & Analytics
Reliable data foundations, clear KPI definitions, and dashboards stakeholders actually use - from pipelines and semantic models to decision-ready reporting.
Data & AnalyticsAI & Automation
Pragmatic AI that fits your governance: copilots, document and workflow automation, and targeted solutions that improve quality and reduce manual effort.
AI & AutomationUse cases
AI Traffic News
Automated, sponsor-ready traffic bulletins from live data—with lightweight human oversight.
AI Traffic NewsAnalytics Solution
A scalable reporting and self-serve data stack to replace manual Excel and slide packs.
Analytics SolutionAudience Segments
AI-assisted segmentation that turns intent into governed audiences for activation.
Audience SegmentsLet's talk
Together we will find the right approach for your needs.