Frank Gosch is the founder of Covytra and an experienced leader in analytics, data engineering, and applied AI. Over more than twenty years, he has shaped data and digital strategies for international media and technology companies, including Microsoft, Daily Mail & General Trust, Hearst, and GB News.

His work spans both operational delivery and executive advisory — from building scalable analytics environments and KPI frameworks to supporting leadership teams with product development, audience strategy, subscription growth, and digital transformation.

Covytra represents a simple idea: organisations should be able to make decisions with confidence — because their data is understood, their metrics are governed, and AI is applied deliberately. Not as a “big bang” transformation, but through pragmatic steps that improve day-to-day execution and reduce operational risk.

The firm is built around three principles: clarity over complexity, measurable outcomes over activity, and responsible adoption over hype. In practice, that means aligning definitions across teams, designing from the decision backwards, and embedding lightweight controls so analytics and AI remain transparent, secure, and controllable.

Covytra partners with organisations that want senior expertise to move faster with less noise: establishing reliable foundations, identifying opportunities with tangible business impact, and delivering solutions that teams can sustain long after go-live